Branding Header

What is 'Branding'?

Branding is the entire aesthetic of your business. It’s not just your logo, it’s the photos you post on social media, how your website looks, the fonts you use in documents, your packaging, and anything you use to visually represent yourself. The branding package will help you form a consistent and professional theme for your business.

The Branding Package

The Branding package we offer is a full creative service that not only provides you with the assets you need to get going, but also encourages you to think about your entire business and how you visually portray yourself. We look at your target audience, and what you need to do to capture their business. We will create some key words that describe your aesthetic and present an in depth strategy. 

The Process

After discussions with you about what you are aiming to achieve and all of your ideas, we will send you a Creative Direction document which has an analysis of your target audience, a description of who they are and what they look for, the approach we plan to take, a mood board and advice on understanding fonts.

Once we have your approval we move on to the next phase of coming up with a unique design for you based on what we have agreed on. A lot of my designs have hand illustrated elements so I usually hit the sketch book and start drawing.

Once all of your elements have been brought together and many designs along the way have been fleshed out, we will present our concept to you. This will include lots of very useful examples of how your design will look in the world through mockups onto products or social media templates. There will be a logo and variations or submarks of the design. And there will be a description of how we see you using this logo in the real world. We'll then revise based on your feedback until finalised.

It's a very valuable process to go through and is more than 'just a logo'. A lot of skill, time, and experience goes into the design process and I believe it is essential to spend time on it now, so you don't have to do it again!

Add ons

Once your project is completed, you will be able to start thinking of any collateral that you need to start putting wheels in motion. I offer a full creative service, including mostly anything a business needs to get started. The only thing I don't do is video (yet!).

 

FEATURED PROJECT

NATIVE STATE

LUXURY OILS


NS 1 

N A T I V E  S T A T E

N A T I V E S T A T E

Project Requirements

Kate from Native State was looking for sophisticated, feminine branding to emphasise the contemporary aspect of her luxury essential oil products. The branding would flow across print and on-screen environments. We created a logo that tied in the old art of essential oils and was also modern. To add richness, we created a custom aztec pattern which is used on some collateral as a supporting element. 

B U S I N E S S   C A R D S

B U S I N E S S C A R D S

Design Elements

We were inspired by the name 'Native State' which refers to the original state of the plant and the essence derived from the leaves, bark and flowers. We used intricate detail in the symbol giving the logo a celestial vibe, featuring moons, leaves and patterns from ancient times.  

P H O T O G R A P H Y

P H O T O G R A P H Y

Styled Product Shoots

As part of the Native State brand, we have taken a range of photos to portray a consistent theme across social media and the website. Using minimalist styling, we have come up with a full library of product images and portaits of Kate at work. 

P A C K A G I N G

P A C K A G I N G

Cosmetic Boxes

The Native State branding also included mockups for their future cosmetic pacakging that features a minimalist coloured front panel and the aztec pattern on the sides. 

 

NativeStateRound4 76


FEATURED PROJECT

ANOINTED NATURALLY

NATURAL COSMETICS

AN 4

 

LOGO + BRAND DEVELOPMENT

LOGO + BRAND DEVELOPMENT

Project Requirements

Michelle was looking for branding that had both simple and illustrative elements. Her products are all natural so she wanted something to convey an organic theme, but she also liked minimalist cosmetic packaging.  

PACKAGING

PACKAGING

Packaging

To create a timeless and clean look with shelf appeal, we used an off-white textured stock and kept the design basic with generous negative space. We used the Anointed dark green to soften the look.  

LABELS

LABELS

Labels

For Michelle's sample bottles we used a semi-opaque label to contrast the amber bottles which are filled with a dark blue oil. These waterproof labels will be easy for Michelle to apply herself and will stay looking fresh on the bathroom shelf. 

BUSINESS CARDS

BUSINESS CARDS

Letterpress

We wanted to achieve a high quality look for Michelle's business card, so we looked at stock options. We opted for a 600gsm off white cotton stock with green ink letterpress. The cards look modern and sharp, while also feeling luxurious thanks to the finish. 

BOX PACKAGING

BOX PACKAGING

Mockups

Packaging needs to be high quality to appeal amongst the many boxes and bottles on the shelf. For small bottles and jars I recommend packaging in a box and keeping labels very simple. This is a box mockup with an organic illustration on the side and clean off-white front panel. 

 

Get in touch

For a detailed quote or to discuss your unique project, please give me a call or send me an email. Follow me on social media for a look at all my latest work & fun.

 

Phone 0420 785 113 or Email

Now located at 
THE BASEMENT

5/39 Strickland Street, Denmark, WA